📊 Keyword Research Workbook
9 tabs — Executive Summary, Top Performers, High Opportunity KWs, full SQPR (clustered), Reverse Search Terms, Clusters, Competitor Brands, Negatives, Methodology.
🎯 PPC Campaign Plan
8 tabs — Campaign Overview (7-campaign structure), Exact Defensive, Exact Growth, Phrase Discovery, Broad Exploration, Brand Defence, Competitor Conquest, Negatives Master. Every keyword carries SQ Score, current share, recommended bid, and bid range.